Improving-Google-Adwords-Campaign-Profitability-Through-the-Elimination-of-Low-Quality-Clicks
With competition intensifying, and keyword prices increasing, it is critical for internet marketers to concentrate on the most important metric - the conversion rate. Many articles have been written about improving website factors to increase conversion. This article focuses on another method for improving the conversion rate - reducing the number of low quality paid clicks to improve overall campaign ROI.
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