WordPress is quickly becoming the must have tool for just about any web site these days, so much so that for a web developer and Internet marketing professional such as myself, it is an essential tool that can change a web sites’ traffic pattern completely.
First off, this post is mainly focusing on a NEW install of WordPress 2.. the most recent version of the software.. but the ideas and methods could be applied to earlier versions and other like software applications.
WordPress out of the box enables the user to have a complete weblog, or ‘blog’ in less than 3 minutes with no editing or tech know-how. For this story, I would like to point out there is really no difference in a blog, weblog, or web site to me. A blog is really just a web site, set up to display the most current postings in order and by category.
I have made several company and corporate web sites from WordPress and other blog software, with a little more coding done to WordPress, these sites look like regular corporate websites and function as such. No difference can be found to the end user, and the client gets a full featured web site with many editing features.
With this out of the way, WordPress doesn’t come SEO friendly from the get go, and many users that do get a WordPress install going full steam fail to realize that they need to do some work upfront to get the best SEO benefits possible. As of this writing for WordPress 2, I highly suggest downloading the following plugins:
1. Ultimate Tag Warrior 3.
2. Google Sitemaps.
3. Related Posts.
4. WordPress SEO plugin from Marketingop.us
Each of these plugins need to be downloaded, uploaded to your server in the plugins folder, and activated in WordPress. Depending on your template, you will have to edit the files in your themes folder as well to make these plugins work. Instructions on how to install and use these plugins can be found at their respected sites.
With or without the plugins, you will need to set up the foundation for your blog. Starting in the admin, your navigation bar should have an ‘Options’ link. Clicking on this link will bring up a second ’sub menu’ of links. We will want to go to the ‘General’ link.
This section relates to information about the name, description, and other general info about the site you are setting up. Make sure your ‘Title’ and ‘Tagline’ has relevant, keyword rich entries.
Along the ’sub menu’ should be a link to ‘Writing’, clicking on this link will bring up the writing options in WordPress. I always make sure I check that WordPress should correct invalid XHTML and update the ping services to include these entries:
http://rpc.pingomatic.com
http://ping.weblogs.se/
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://trackback.bakeinu.jp/bakeping.php
http://ping.myblog.jp
http://ping.bitacoras.com
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://xmlrpc.blogg.de
http://1470.net/api/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC
Following the ’sub menu’ still, click on the ‘Reading’ link and set WordPress to gzip content if asked, this will help speed up the delivery of your pages. Also set the character encoding to UTF-8, unless you have to use another character set for your language.
In your ’sub menu’ should be a ‘Discussion’ link. Inside this link I make sure I check that WordPress should:
1. ‘Attempt to notify any Weblogs linked to from the article (slows down posting.) ‘
2. ‘Allow link notifications from other Weblogs (pingbacks and trackbacks.) ‘
3. ‘Hold a comment in the queue if it contains more than
links. (A common characteristic of comment spam is a large number of hyperlinks.)’. I only use 1 because I don’t want a bunch of spam comments on my blog and the search engines pick this up before I have a chance to remove it myself
‘Permalinks’ is the last link in the ’sub menu’ we will be looking at. Do not use the default option. Instead pick the date and name based, or better yet, make a custom link using just the postname only. Why? If you don’t you will miss on all the opportunities to get keywords into your URLs, and you really don’t need the date in the URL either, but I still use it sometimes.
It may be a good idea to set up an optional category base folder as well, one more way to get keywords into your URL structure.
Make sure you leave your .htaccess file writable by the server so that the permalink changes can take effect.
On your main menu should be a link labeled ‘Users’, make sure every user has their ‘About yourself’ info filled in with relevant phrases and keywords.
Disable all your blogroll links in the ‘Links’ section. The ones by default most likely have no importance to what you will make your site about, you can leave them, but I ‘Toggle’ them off or remove them.
Find the ‘Manage’ link in your main menu and make sure every category you make contains keywords you are focusing on.. also fill in each category description with related keywords and phrases.
Once this is done, you will most likely spend the rest of your days writing ‘posts’ or ‘pages’ in WordPress. This is important to remember because you need to make sure to include keywords and phrases in all posts or pages for the:
1. Title.
2. Content or Discussion of the post/page.
3. Excerpt on posts.
4. Post slug.
5. Pick the correct category related to the topic or make a new one.
Make sure you download the plugins I mentioned above and use them the way shown on the owners site. Including tags on posts and your sidebar are great ways to get keywords and phrases directly on your related site materials. Also make room for a related post entry, so surfers can find related content and search engines can as well. The sitemaps plugin will handle pinging Google will all your links to your site when you update or write new content, and the SEO plugin will take care of all the HTML meta information you need so that your site is SEO friendly.
I didn’t believe that being a full-time affiliate could be so rewarding! My earned commissions from the first two months after quitting my day job was almost $20k, yet I still have a very flexible schedule which allows me to spend time with family and do other important things in my life. Now I receive ALL of the rewards from my hard work, not some company that pays my salary. Pay attention to everything that Jeremy says. His Super Affiliate experience that he shares is worth more than gold and has helped me skyrocket towards being a Super Affiliate myself.
High Performance Affiliate Marketing is a recipe book that will show you everything you need to know to generate massive profits as an affiliate. Fast track your learning and take advantage of an experienced, credible, and well-known Super Affiliate.
When I first got started online, I found it very difficult to master search engine techniques, pay-per-click and many of the other traffic strategies that I was presented with. So one day I got an email from someone that was promoting an e-book about Article Marketing, something that I had never heard of before. So I purchased the e-book, applied what I learned and never looked back.
Many people seem to think that Article Marketing is dead, but in my opinion, Article Marketing is still one of the best free ways to get free traffic to your website.
There is always a need for fresh new content online, so why not be the person that provides it.
Writing articles is also a good way to get one way links back to your website. Your articles will rank higher in Search engines than ones with fewer links back to them, therefore making it lot easier for people to find you. This is great advertising for your website allowing you to gain credibility in your area of expertise if you write good articles.
Contrary to popular belief, most people can write an article. The first thing you should do is to start off with a headline that stands out. You want to grab your readers’ attention. Then list the key points you want to include in your article. If you feel you do not know enough about the topic, you can always do some research. Your goal is to sound like an expert in you niche.
Make sure you spell check your work, because there is nothing worse for the readers than an article with lots of misspellings.
Once you complete your article there are many ways to get it published, such as submission to article directories. There are also lots of websites that accept and publish articles. You could create a newsletter with your articles or start a blog. Make a list of all the places you can find to publish your articles. The possibilities are endless.
Set a goal to write at least two articles a week and get them published. Over time, the better you will become and with better quality come more free traffic. And in no time, you will have more traffic than you thought possible.
At the end of your article write something about yourself; (About the Author) and include your name, email address, website and any other information you want to advertise. The end result is ‘payment’ for your work - Free Traffic and Free Advertising.
There is finally something out there that makes you money RIGHT NOW!
The Surefire Success System will help you pay THIS MONTH’S BILLS just by making and selling simple content that any child could do. We’re not talking about selling well-written articles to a publisher or anything, this is REALLY EASY. You can submit any kind of original content, like recipes, tips, product reviews, even home movies.
For each and every original thing you submit you’ll get paid Cash UP FRONT for it, and then get paid ongoing residuals for it too.
You get paid real, multiple, US Dollars for it on the front end, and forever afterwards, whenever it is seen by other people anywhere on the net, you get paid again.
This system is perfect for everyone, because it’s so simple and foolproof, like the name implies. What I can’t get over is how much money you can actually make with it.
…Luke tells you how he made $1,500 in three days using the system, and inside the product he teaches us all step-by-step exactly how to do even better than that!
And again, he’s making residuals on all of that content for the rest of his life… That sure beats the heck out of AdSense!
For anyone struggling to make a decent living online, I suggest you check out The Surefire Success System today.
I tested 1 project only and it did even more than you promised. It made me $1,150 in the first 12 hours! And that was only 1 of the 5 projects. Since then I’ve tried and tested all 5 projects and they are incredibly powerful. Brad you have released a piece of monster software that will change the way websites are made. This is the most complete keyword research tool I have ever seen.
I Recommend it, See More Keyword elite.
Dear Friend,
Last season we saw a huge explosion of bloggers coming online for the first time. Yes I know blogging has been around in the days of hard coding through HTML, though they used to called it by another name…
Right this minute thousands of people just like you are realizing their dreams. They don’t struggle to pay their bills each month or worry about the rising cost of everything and they don’t sacrifice what they want for what they can afford – because they can afford everything they want!
Imagine yourself in a new car, dining in expensive restaurants whenever you want, buying expensive gifts for your friends and family, taking luxury vacations and being treated with the respect you deserve. It’s a great image, isn’t it? And it’s absolutely right in front of you!
Imagine living the good life, every day, all the time, and having the time to enjoy it all.
Isn’t it your turn to grab a large chunk of the Internet money pie?
Would you like to gain financial freedom and personal success by building unlimited number of blogs and get them updated daily automatically and completely hands free? Of course you do!
Blog Your Way to Big Bucks. You really CAN make a life-changing amount of money without even writing a single post automatically!
Does this story sound familiar? You purchase book after book on how to build a Blog, or how to pursue the interests you are most passionate about, only to be left frustrated and broke.
These books might give you the beginnings of what you need to know, but they fail to follow through, leaving you hanging on, and missing out, on the financial success you know is out there just waiting for you. They whet your appetite, but they don’t show you how to actually make money by automating your blogs.
Well you’re about to be delightfully surprised!
If you’re struggling to get your Wordpress blogs up and running and get massive traffic to them, stop everything you’re doing right now and read this:
New Step-by-Step Wordpress Package Shows You Everything You Need To Know About Setting Up Little Wordpress Profit Machines Which Not Only Get More Traffic Than Regular Websites But Also Spit Out Cash
Like A Geysir On Iceland!
Ask yourself if you feel like this every day:
Read the rest of this page to discover how you can cure this condition once and for all, and generate tons of eager buyers and loyal customers to your blog instantly…
If you’re struggling desperately to make money online while your boss isn’t watching, this will solve your 5 biggest problems…
Wordpress expert finally reveals the “insider” secrets to turn a butt-ugly blog into a beautiful niche website, automatically add great content and magically attract thousands of visitors from Search Engines with little effort.
Don’t bother reading any further unless you find yourself asking these questions before you sleep at night:
Introduce:
We have recently proven to over 20,000 website owners who downloaded the Authority Black Book that submitting your latest blog posts to the various Web 2.0 news sites is a powerful method to generate immediate targeted traffic to your blog.
Everyone is loving the high-quality traffic and links they are generating with our methods. We submit to sites like Digg, Netscape, Reddit, Shoutwire, Plime, Newsvine and Stumble Upon. The traffic coming back to our posts is near-instant.
Not to mention the authority link building using these methods which gets you into the engines faster and ranked higher and higher each passing month.
Here’s a good tip… Whenever you make a post you should use a service called Only Wire to submit the post. It submits your content to 19 different social bookmarking sites. This means 19 instant backlinks to your site!
And these are deep links, not just links to your main domain. Howie Schwartz, a top SEO specialist and friend of ours, never stops talking about the importance of deep linking to pages within your site to boost the authority of your site.
Here’s the problem though: Submitting to these sites individually (even using RoboForm) is a time-consuming process. You have to copy your story title, link, description and tags into a notepad file and copy and paste to each site.
Oh yeah… before that you have to login to each site. Once the process is complete it normally takes over an hour to submit your latest blog post to all of these powerful high-traffic sites.
And if you are posting every day, or close to it, you are talking a minimum of 7 hours a week you are spending on this one task. And there is more you need to do if you really want to market your site well.
So time is of the essence. Saving time wherever you can means more time to improve your site, write great content, make sales, and more time for yourself and your family.
We have heard from our clients and Authority Black Book Readers loud and clear. You want something to drastically streamline this time consuming task without becoming a spammer and getting kicked out of your favorite Web 2.0 sites.
By now I am sure you’ve heard the
buzz about Web 2.0 marketing.
If you have been doing submissions
to places like Digg, Netscape,
ShoutWire and the like, you know
how time consuming it can be. If
you aren’t, you’re leaving a lot
of targeted traffic and links on
the floor!
The same guys who wrote Authority
Black Book, downloaded over 20,000
times since it came online less
than 2 months ago, have come up
with a tool that drastically
reduces the amount of time it
takes to do Web 2.0 promotion.
I highly recommend you check it
out. This thing is saving me lots
of time to do other link building
and marketing I was skimping on
before.
And you won’t believe what they
are including with this software –
THAT you have to see to believe.
It’s amazing!
You can see a demo here:
http://decun2006.1authority.hop.clickbank.net
Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.
However, the real breakthrough in online advertising came with Google AdSense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.
Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google will continue to hold its place at the core of online advertising.